01
Work backwards from the photography date
Photos are taken once and then carry the campaign for weeks. Everything visible in a wide-angle frame matters more than anything hidden in a cupboard, so schedule the deep clean two to three days before the shoot, not the day of it.
- Two weeks out: declutter and remove excess furniture and personal items
- One week out: repairs, touch-up paint, garden tidy and window cleaning
- Two to three days out: full deep clean inside
- Morning of the shoot: quick reset, surfaces cleared, bins hidden
